As real estate agents, we all know that your most powerful way and most effective way to convert and get "leads" and "referrals" is through your sphere of influence. Your CRM (Customer Relationship Management Software) is your most powerful tool, but not everyone has enough contacts in their CRM. Whether that be because you have moved to a new area, starting out in real estate, or have relied on lead supplements like Opcity, Realtor.com, Zillow, etc.
Here you will find 5 Cost-Effective ways to market yourself to build your sphere of influence so that you can turn them into your own leads and referrals.
1. Open Houses | This is a great way to attract potential buyers to you whether they are pre-qualified and ready to buy or are not looking for another 6 months but knew it was coming up so they would swing by to check it out. You are investing in your future business which is so important to build that relationship and keep your customer engaged with you through your CRM. From here you can build a relationship with everyone and grow your sphere by getting their contact information a good way to do this is by holding a raffle so everyone puts their name, number, and email down to participate and you put that information in your CRM.
2. Farming | Prospecting this way and targeting a specific neighborhood is a great way to get yourself out there and be known as that "Neighborhoods Realtor & Professional". Next time you have a listing try this tactic in that neighborhood, you can print flyers introducing yourself and either doorknock or leave the flyers in the front doors. From there take advantage of the holidays and have little gifts, and flyers and staple your business card to it so you are always in their memory as the "Neighborhood preferred Realtor". Try it, and stick to it to see those listings pour in.
3. Cold Calling | Make it a challenge and a routine, pick a day and block off a few hours to cold call none stop and get familiar with your script and make it a challenge of how many you can convert into appointments and then listings. If you vibe in the atmosphere of competition with others get a group of real estate friends and associates to do it with you, get out a whiteboard, log everyones numbers and keep going until you win.
4. Social Media | Social Media is a great way to get out there and share your presence and experience, joining Facebook groups, posting and tagging your clients in their new/sold home pictures, and even try running Facebook ads is a great way to show up on more peoples social media to get your name out there even more.
5. The Successful "Secret" | Staying consistent, and tapping into your current sphere and keeping your past clients engaged is the true key to success in growing your business. Blocking off time to stay consistent with your marketing, follow up and utilizing your CRM is the biggest way to grow your business. Previous clients could turn into more referrals, repeat buyers & sellers and so much more. The average American moves every 7 years so invest into your future business as well as your current.
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